Business Strategy and SWOT Analysis of Nike

Business Strategy and SWOT Analysis of Nike Executive Summary. Nike is a One of the leading company in the world which generally activated in design, development and global market with high quality of equipment, footwear and accessory products. Nike is one the biggest seller of athletic footwear and apparel in the world. The Nike is got the best position in the market to go with the approach of athletic market. The company is excavate into any niche in relates with sports market as well as technical breakthroughs, retailing, management of sports and sports promotions. Nike is now going into the particular market of the Pakistan. This is the best time for Nike to introduce its womens footwear, apparel and equipment for the womens of Pakistan because the womens are getting freedom in Pakistan. Pakistan is already one of the biggest supplier for the Nikes soccer. History of Nikes. In 1962, two people from the University of Oregon created a undersized company with the name of Blue Ribbon.In the 1972, the company transformed his name and became in to the market with the name of Nike. In the current situation, Nike owns amenities in Oregon, Tennessee, Netherlands and the North Carolina. It also working in leased services for 15 Nike-towns, more than 80 Nike Factory Stores, 2 NIKE goddess boutiques and more than 100 sales and administrative offices. There are just about 23,000 people engaged by the Nike, wide-reaching. The companys first year sales did not cross $ 10,000 however, its present revenues exceed well over$10billion. Nike research lab is frequently pursuing modernization in the field of sports. The research work in the lab is circulated into three categories including biomechanics, physiology and sensory/perceptual attributes. The researches main purpose is to focuses on differentiating factors like geography, sexual category, age and skill level. Products of Nike can largely be scattered into two categories as footwear and equipment. The footwear has been sub characterized into various product lines including sports culture, running, basketball and soccer. Nike is doing their business in a very customer slanting market. This means that the requirement for the Nikes goods seriously depends on the attractiveness of the different fitness actions. The company adjusts incessantly their product mix in direct to meet demands. It manages its business cautiously, leading in hostile marketing styles and pioneering products. Nike Mission statement. our mission is to bring inspiration and and innovation to every athlete in the world if u have body, u are an athlete (My strategic plan,2008) Nike as Innovative Company. According to (S. Parkash Sethi,2003) Nike is one of the highly enterprunual and innovative company that is running on more than one ways it took all the relevancy and utilitarian in all purposes its aims to one type fits all Nike has the high tech and high quality footwear and athletic sports equipment for all seasons. Business Plan. Pakistan is the most passionate country in the world in terms of sports. It is the time for Nike to introduce his footwear and apparel for womens because womens of the Pakistan are now participating shoulder to shoulder with men in all fields of life. Most important challenges confronted women in Pakistan in the start of 1990s: rousingly  practical literacy, attainment access to service opportunities at all levels in the  economic, promoting revolutionize in the sensitivity of womens roles and status, and  getting hold of a public vote both inside and outside of the political process. Kiran khan and Robab Naz are considering role module for Pakistani womens. After the getting ranking in international ranking now Pakistani womens cricket is also very popular in the Pakistan. SWOT analysis. According to (Bohim,2008) Examining a company internal and external environmental is essential in the process of strategic planning the swot analysis which includes the analysis strength , weakness, opportunities and threats investigates both internal and external as well as positive and negative factors of a corporation on the basis of swot analysis a marketing strategy can be deverlped using corporate strengths as well as avoiding corporate weaknesses to enable a company to benefits from future opportunities with regards of future risk. Strengths Weaknesses Brand Name Dependent on footwear sale. Innovation. Dont have Nikes own retailers. Famous Spokespersons. Doesnt able to capture the local market like international market. Gradually growth Strong Research and development department. Opportunities Threats Jumped into recycling. Currency fluctuation Sunglasses and jewellery By the competitors alternative brands Maintaing e-co friendly envirement Companies financial status Market Segmentation. Market Segmentation is the process of identifying different group of users with in a market who could possibly be targeted with a separate products or marketing programs.(Michael j croft n.d ) Market Size. Pakistan with population of over 140 million has a demand of 220 million pairs of shoes annually. (Daily times, 2003) Pakistan have the population of 140 million and the Womens in that are 47.5% of the total. Location. Nikes targeted location is the Pakistani market particularly womens markets so they need to design the product according to the needs and of the Pakistani womens. Gender. Nikes targeted gender are the womens in the Pakistan that are the 47.5% of the total population that is the niche market for the Nikes and the Pakistani womens are not very much use to of exercise so they need to be very focused. Age Group. Nikes targeted customers are from all the group fellows. The products must be varied from every group the mostly used customers are the teenagers between 13 to 25. Religion. In Pakistan the majority of the Muslims and the other religions like Christians and Hindus are also have the customers in Pakistan. So the company needs to be care full the norms and values of the religion. Buying Power. The economy of the Pakistan is not so strong so the company needs to set their prices at that level where majority of people are willing to accept that product. Education. The education level is not fully up to standard but now a days Pakistan sloly and gradually going towards the bitterness and people are now able to under to understand the importance of health and safety. Cultural Influence and Business. Culture is the part of human action that is socially as opposed to gentacally transmitted. It comprises the idea through which we perceive and interpret the world, symbols we use to communicate thsese idieas, and institution which enable individuals to become socialised and satisfy their needs(David Needle 1994 ) The culture of the Pakistan is very rich and the company needs to look at the culture of Pakistan where womens are not mostly allowed to wear tide dress and so the company needs to understand the pros and norms of the particular culture and design the product according to the needs of that culture. PEST Analysis. http://www.learnmarketing.net/pestmarketing.jpg (Source,; website) According to (Management Bluffers 2000) Now a days environmental is changing day by day and its reached there where it wasnt before constantly changing the environmental make mangers job is so tough now a days. Thats why the PEST analysis is useful and simple tool for the manager where they can track the environmental changes impacts on the business it includes the social, Political , Economical ,and technological. It is difficult for others to resist comparison with (a) an inept user and (b) vermin to be eliminated. Political. Countries have both market and non-market environment. The market environment involves the interaction between households( or individuals ) and companies to allocate resources, free from governmental ownership or control. The non-market government agencies and government owned business ).(Johan D,Daniel , lee 1998) According to the current political situation of the Pakistan is trying to stable the economy of the country and if Nikes introduce new products into the market the market condition will be more better because the Nikes has the brand name in the footwear industry. Economical. Economics factors are affect the purchasing power of potential customer and firms cost of capital(John William, Curtis,2006) Nikes needs to consider the economic factor as a main role in Pakistan. During the year of 2008 Pak rupee value is decreased and Pakistan is facing the Bank crisis as well so company needs to have a very strong capital to face these situation. The company needs to consider the following steps. Current economic system in the Pakistan. Exchange rate and stability. Business cycle. Economic rate of growth Rate of unemployment Rate of Inflation. Social Factor. Social factors includes the demography of the people. How the people behave to towards the products and What are the norms and value of respective countries. In Pakistan womens are not allowed to go out for exercise so company needs to give the awareness and provide the facilities to the womens of Pakistan. Technological Factor. According to blab bulb is needs to be consider New purchasing mechanism New production technology New distribution mechanism New method of working Opportunities for new products to sell The Pakistan is developing country so the trend of online shopping is not so much popular in Pakistan still people go to the market for shopping so and distribution method is also same like people would like to by through suppliers chain. Competitors. No firm can exists in vacuum(Lay young Man,1998) It is really very important for the company to know who are their potential competitors and what the strategies they are using to capture the market as the CEO Philip kotler says a quite that business is a war without bullets. Nikes main competitors are in the Pakistan market are Addidas Puma Reebok And local Firms http://www.psfk.com/wp-content/uploads/HLIC/1ac79b884a0c8da1796d12e024fce542.jpg Although Nike is one of the biggest company in the world in soccer and footwear with a high brand name but its rival company Addidas giving really very tough time in china addidas take over china with 60% shares and Nikes is 2% behind the addidas but in Pakistan culture people are mostly brand oriented and Nike is already working in soccer industry in Pakistan so Nike has competitive advantage that Nike is contributing in the economy of the Pakistan. To introduce the new product into the market the company needs to analyse the the porter five forces as well to compete with rivals the company needs to understand and make a good strategy for these forces. Marketing Mix . The set of tools that management can use to influence sales(Philip Kotler) Every targeted market needs to be a exceptional marketing mix to convince the needs of the beleaguered consumer to achieve the firms goal the strategy must be followed by the each of the every single 4p and Because these four ps are the basics of the strategies that to achieve the firms goals. Nike also must follows this strategy to enter into the Market of Pakistan. Product. Nikes Product in respect of Pakistan market is the womens footwear and apparel Nikes needs to design the product as the demand of the market in Pakistan and needs to keep in mind the cultural barriers that are faced by the womens of Pakistan. Price. According to(Stafanie Hoffmen 2005) Price is a potential marketing mix because it has the direct impact on the consumer , economy and the company as well. The price is major indicator about the quality of the product. Due to depressed economy and like other developing countries people of Pakistan buying power is not so strong 98% people are living average level life so Nikes needs to set that price for the products that are acceptable by the majority of the population . Place or Distribution. Place or distribution strategies are concern with making product available when and where customer want them(Charlas W lamb,2009 ) In Pakistan the areas of capturing where the more output the company get is the main cities of Pakistan like Karachi, Lahore, Islamabad. These are the main markets for the Nikes to be captured. And needs to be the access able for the customers. Promotion. Promotion or Marketing communication is the component of marketing mix used to inform and persuade the targeted audience to buy or use and organization products promotion is the element in the marketing mix that communicates the key message to targeted audience(Richard barker, Gorge,nd ) In Pakistan Nikes has the best opportunity for promotion to use the Pakistani womens heros like Robab and Kiran khan and the Pakistani womens cricket team players to promote and products and the brand name in the country. The best method of advertising and promotion in Pakistan is electronic media. Recommendations. In current situation Pakistan market is niche for women footwear and apparel. According to the research. It is recommended that Nikes needs a very strong and tactical strategy for Pakistan because in Pakistan womens are getting rights but still that is a conservative country. Pakistan is an Islamic state where womens are not allowed to wear tides and bikinis and also in Pakistan only in big cities there are separate exercise clubs for the womens so Nikes also needs to develop health clubs and take a part in spreading the awareness of health issues. Pakistan market is good market but more than 80% population is under the poverty level so price needs to consider most in this.

jaws :: essays research papers

All that Jaws Throughout the history of modern cinema, we as a people have seen various films that have caused fear, hope, laughter, love, and various other emotions. The movie Jaws, directed by Steven Spielberg, was a very well-written film, but the insignificant parts made me lose focus on what was occurring. I thought this movie lacked in a few fields such as special effects, acting and background illuminations. However, the special effects were well-organized for being created in 1975. Overall, I did not enjoy Jaws because of the talent the actors displayed and the organization of the scenes. The movie, Jaws, was based around three characters, a police chief, sailor and a scientist seeking a great white shark. During the beginning of the movie, two innocent people get killed and the police chief, Brody, suspects it is a shark that has attacked them. The mayor of Amity Island hears about the suspicions of Brody’s imagination but does not want to lose holiday tourism and forces Brody to not make any further investigations of the incidents. Brody, however, calls for a scientist, Hooper, who identifies the occurrences as shark attacks. Hooper, Brody and a sailor drift into the massive, rippling ocean in search for the great white who has viciously attacked and may yet again. During their voyage among the ocean, the shark becomes infuriated while several attempts of death are being plunged towards him and he dies soon afterwards. While the boat is sinking because of all the destruction amidst it, the only survivors, Brody and Hooper, swim back thankful to be Rogers, 2 alive. Yet still horrified at what has happened right in front of their eyes, the ending scene show the two men conversing of the horrible events while paddling through a gigantean ocean back to shore.   Ã‚  Ã‚  Ã‚  Ã‚  In 1975, Steven Spielberg, made a huge impact on the audience by pursuing reality in a new aspect never before seen. One of the taglines for Jaws, â€Å"Do you like fish? Well, he likes you too†¦Ã¢â‚¬  terrified viewers and forced them to shake in their boots. This classic film has everything a movie needs to lure you in; fantastic plot, visuals and necessary music for the appropriate scenes. However, Spielberg used a great deal of energy focusing on the shark being killed, while instead he could have narrowed in on more confrontations with the shark interacting with the innocent people to gain audience’s interest.

Head Nurse Essay

A head nurse has the following important duties and job responsibilities: * Planning and scheduling the work activities of junior nurses in her section. * Making sure that the medical reports and instruments are kept properly and safely. * Ensuring that the patients obey the instructions and advice of the doctors and follow their prescriptions sincerely. * Ensuring that the areas where the patients are admitted are sanitized properly on a regular basis. * Directing the patients to have their meals regularly and receiving feedback from them in case of faulty food items or other issues. * Making her patients relax in case of adversities and major surgeries being performed on them. * Comforting her patients and injecting them with the required medicinal doses as advised by the doctors. * Cleaning the areas that contained medical instruments, medicines and syringes in order to ensure safety for all those who visit these areas. * Sanitizing the rooms where the patients are dressed and cha nged in order to avoid microbial infections. * Assisting her patients with calling their relatives and helping the old ones move from one place to another. * Walking with the doctors during their routine rounds and check-ups and noting down the directions of the doctor with regard to the health and care of the patients. * Ensuring that she provides all the health care facilities and services to the patients with accordance to the rules, regulations and policies of the state. * Placing demands for new medicines and documenting their amounts properly and ordering fresh stocks of the medicines that have expired. * Ensuring that all the needs and demands of the patients are fulfilled during their stay in their hospitals. * Making sure that the patients are comfortable and feel at home. * Executing all other tasks that need her assistance and patient health care services. * Duties and Responsibilities of a Head Nurse: * Head nurses manage all the administrative duties of the departments which they are assigned to work in * They schedule shifts for the nurses and assign duties to them * They collect work reports from all the nurses regarding their day-to-day activities and maintains a record of them * They present the records collected from all the nurses to the respective doctorswho are handling cases of those patients * They assist and conduct training programs for the nurses who are new and need help * They also solve any issues related to the patients * Head nurses also come in direct contact with the patients and diagnose theirhealth problems * Inventory management is also one of the responsibilities of the head nurses * Head nurses review and supervise the pre-operative settings made by the nurses in the operating room and make sure that they have provided required equipments to the doctors * Head nurses often accompany the doctors when they go on their rounds to check the patients where they present the reports collected by them * They provide necessary help to the doctors such as carrying diagnostic equipments, etc., to the doctors while they are on round for check-up They maintain a log of the entries of the patients in their wards and their health Reports * Head nurses also look for the hygiene in the hospital and in the rooms and make sure that the patients are provided with enough facilities and entertain all types of complaints from the patients *

Medulla Oblongata Location, Function, and Features

The medulla oblongata is a portion of the hindbrain that controls autonomic functions such as breathing, digestion, heart and blood vessel function, swallowing, and sneezing. Motor and sensory neurons from the midbrain and forebrain travel through the medulla. As part of the brainstem, the medulla oblongata helps transfer messages between parts of the brain and spinal cord. The medulla contains myelinated (white matter) and unmyelinated (grey matter) nerve fibers. Myelinated nerves are covered with a myelin sheath composed of lipids and proteins. This sheath insulates axons and promotes more efficient conduction of nerve impulses than unmyelinated nerve fibers. A number of cranial nerve nuclei are located in the gray matter of the medulla oblongata. Location Directionally, the medulla oblongata is inferior to the pons and anterior to the cerebellum. It is the lowest portion of the hindbrain and is continuous with the spinal cord. The upper region of the medulla forms the fourth cerebral ventricle. The fourth ventricle is a cavity filled with cerebrospinal fluid that is continuous with the cerebral aqueduct. The lower portion of the medulla narrows to form portions of the spinal cords central canal. Anatomical Features The medulla oblongata is a fairly long structure comprised of many parts. Anatomical features of the medulla oblongata include: Median fissures: Shallow groves located along the anterior and posterior portions of the medulla.Olivary bodies: Paired oval structures on the medullas surface that contain nerve fibers connecting the medulla to the pons and cerebellum. Olivary bodies are sometimes called olives.Pyramids: Two rounded masses of white matter located on opposite sides of the anterior median fissure. These nerve fibers connect the medulla to the spinal cord, pons, and cerebral cortex.Fasciculus gracilis: A continuation of the bundle of nerve fiber tracts that extend from the spinal cord to the medulla. Function The medulla oblongata is involved in several functions of the body relating to the regulation of important sensory, motor, and mental processes, including: Autonomic function controlRelay of nerve signals between the brain and spinal cordCoordination of body movementsMood regulation Above all else, the medulla is the control center for cardiovascular and respiratory system activity. It regulates heart rate, blood pressure, respiratory rate, and other life-sustaining processes that take place without a person having to actively think about them. The medulla also controls involuntary reflexes such as swallowing, sneezing, and gagging. Another major function is the coordination of voluntary actions such as eye movement. A number of cranial nerve nuclei are located in the medulla. Some of these nerves are important for speech, head and shoulder movement, and food digestion. The medulla also aids in the transfer of sensory information between the peripheral nervous system and the central nervous system. It relays sensory information to the thalamus and from there is sent to the cerebral cortex. Damage to the Medulla Injury to the medulla oblongata may result in a number of sensory-related problems. Non-fatal complications include numbness, paralysis, difficulty swallowing, acid reflux, and lack of motor control. But because the medulla also controls vital autonomic functions such as breathing and heart rate, damage to this area of the brain can be fatal. Drugs and other chemical substances can impact the medullas ability to function. An opiate overdose can be deadly because these drugs inhibit medulla activity until the body cant regulate essential functions. Sometimes, the medulla oblongatas activity is intentionally and very carefully suppressed. For example, the chemicals in anesthesia work by acting on the medulla to decrease autonomic activity. This results in a lower breathing and heart rate, relaxation of muscles, and  loss of consciousness.​ This makes surgery and other medical procedures possible.