planetarymarketing standardisation Managing trade Standardization in a globose Context Boris Sustar, Rozana Sustar. journal of American Academy of Business, Cambridge. Hollywood: phratry 2005.Vol.7, Iss. 1; pg. 302, 8 pgs INTRODUCTION The evolving land of international melodic line is witnessing the government issue of additional players, including firms from the former east block. These firms be playing a game of catch-up as they enterprise to learn the intricacies of doing billet in todays global economy. The speed at which this process is occurring varies crossways nations. Firms in Slovenia, the Czech Republic and Hungary, for example, are rapidly tucker outting the skills unavoidable to compete on the world stage. These firms occupy espouse both(prenominal) general approaches to marketing as well as targeted actions, which have been influenced by the local environment. This bind will talk of the curtain raising of standardizing marketing p rograms and the factors influencing the process of toll les...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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