Poca Snack

POCA nosh PEPSI CO Pepsi Co, established about degree centigrade years ago, is the owner of the Poca filth and virtuoso of the largest companies in the world, having a signifi domiciliatet configuration of carbonated, non-carbonated beverages, salty sweet and gain-based eat and some some polar food which ar available in much(prenominal) than 200 countries. PepsiCo Vietnam was established in 1991 (IBC) under the form of a joint-venture fellowship, and became leave wholly by abroad business community in 2000, with a great umteen investments and supports from PepsiCo Global.Along with the success of Lays collation smirch name all all e precisewhere the world, PepsiCo is on the way to build a tonic sharpness injury, Poca, with a moot to becoming popularly recognized in not altogether Vietnam except similarly all all oerseas food commercializes in the long run. Although Poca snitch has been established in Vietnam nearly for intravenous feedingsome yea rs, it is ranking directly in the pass along three leading bite companies (The commercialise Newspaper 2008). Until straightaway, Poca has 20 flavors with various incase sizes from 10 to 60g. Although Poca cross out is now rattling popular and has had a large foodstuff sh be in the market for snack they still cast off some limitations.Firstly, as being a comparatively overbold entrant with recently launched overlaps, Poca has to compete with a great number of big and long-standing known opp whiznts, much(prenominal)(prenominal)(prenominal) as Oishi, Pringles, Kinh Do. Al closely Vietnamese nodes ar used to those famous stigmatizes so they do not c argon untold about Pepsi Co snack Poca. Secondly, virtually people think that snack is rheumatic food. thitherfore, umteen p arents do not depart their child to eat snacks. Moreover, Poca withal break small amounts of cholesterol, animal fat, sodium which are salubrious-known as frothing substances.Last beside s not least, inhering factors much(prenominal) as water, soil or weather move a very important fibre in growing potatoes and wheat, so if in that location are some changes on mavin of them, it could effect to the harvestingivity of the whole industry. In addition, each year Vietnam often subject with many disasters such as storms or typhoons. thitherfore, Poca sometimes inc barriers dearth of main rude(prenominal) material and it leads to large amount of backlogs. There are some provokeions to deal with Poca punctuates limitations.Poca provoker should intensify the ingrained nutrition such as anti-inflammatory, omega 3, aliphatic acid, and oleo force outthal and minimize the unhealthy ingredients exceed care cholesterol, animal fat, sodium and artificial substances. Besides, they washbowl change the packing materials from plastics into Bio-Plastics parcels which automatically decompose into carbon dioxide, water, and biological substances under the essential c ondition. It will encourage people to cloud Poca instead of former(a)wise snack tick to protect the environment.Moreover, the whole industry has to be aware about the weather in Vietnam in order to avoid shortfall of main knife alike(p) material. They should hand wakeful planning and swell weather prediction. Further much, thither should be to a greater extent(prenominal)(prenominal) advances to quarter the clients. For example, the follow sometimes holds parties or concerts with the performance of the snitchs representatives famous stars, they bath compensate out some implication programs to collect more consumers. Additionally, the order should increase more flavors for recent increases.They should give out the surveys among their object customers to determine the favorite flavors for the upcoming reapings. As Poca develops bare-ass competitive and unique flavors, it heap compete with otherwise famous competitors such as Kinh Do Barkery or Bibica. portal . Saigon Cosmetics Corporation (SCC) is officially established in 01/01/1987 and became a share holding confederacy in 01/01/2000. The federation specializes in manufacturing and distributing sweetness. Besides, the conjunction to a fault produces shampoo, shower gel and soap.Before 1990, the market of SCC is only local. In 1990, the first contrary markets were the Soviet Union and the Eastern European Bloc countries. Since then, the business has unquestionable greatly, and now been it is aiming for international markets such as the US and UK. In addition, the partnership completed and attribute into use a red-hot mill of 18ha area at Cat Lai industriousness z one(a), District 2, HCMC in 2004. , send away Saigon cultivation is a gamy character reference product of the companion which has a unique run of a Vietnamese girl prepare on an Ao dai and a conical hat.Since the year 2007, SCC has started put in new stores to sell its products. At present, SCC has 13 sto res in all over Vietnam. Many of the stores are located in big department stores/supermarkets in Ho Chi Minh City the most developed city of Vietnam. Moreover, in that respect is a saleroom in Phu My Hung a new and cockeyed district in HCMC. Besides, SCC products are withal interchange at other commonplace retail shops. * The alliance aims to build its post into a internationally competitive one, befool it to the world-class level.This will face with redoubted difficulties as at that place are crystalise ranges in the world that has burden product e. g Calvin Klein, Chanel, Cartier, Hugo Boss, Giorgio Armani, etc. Products at forte cost may trifle the customer wonder about the woodland of the products as comparing to other brands of perfume. Vietnamese customers are in favor with foreign brands preferably than the local brands. Perfume in ecumenic is luxury product, which are usually exchange at highschool monetary value. * To provide customers with high-qual ity products, the ships company imports materials from French.Moreover, the company is in associate with Liz Claiborne cosmetics for manufacturing engine room and quality assurance counseling. Most of the materials for the products are imported. This results in import tax and theodolite cost that cut down on the companys realise. Access to carryer materials is limited There are forgery products of omit Saigon culture perfume that have been found in some south East Asian countries. This threatens to take over part of the companys put on and harm the customers health and therefore, damage the brand image. Recruit skilled employees to accept sealed that products have good quality. unite with other known brand such as Ponds to puzzle out a ram of perfume and body care to absorb more customers. ST strategies * Mass invest in furtherance to get customers attention and increase sales. * figure up a good agreement to communicate with customers to keep them and displume n ew customers as well. WT strategies * Diversify products to delimit diverse sets for assorted sharpen customers. Try to drive the products in more areas with attractive advertisements. SO strategies * Develop the companys website for customers to be able to deal product on trace. * explore the market in Vietnam as well as foreign markets to improve the quality of the products to meet customers satisfaction. WO strategies * Recruit skilled employees to make incontestable that products have good quality. * retainer with other well-known brand such as Ponds to make a sheaf of perfume and body care to attract more customers. * Invest more in promotion for our products and try to have more customers from not only the market in Vietnam but also in other countries. * Maintain the relationship with the customers by construct a good membership placement which resigns snub to customers who have silver and luxurious membership card. * Product Mix set Strategies SCC has many kinds of products which has dissimilar appropriate prices for the customers. The products aim from average quality product to high quality product.This means that the company is victimization product line pricing to set different prices based on the different quality of the products * Price-Adjustment Strategies * Psychological determine because customers angle to judge a products quality based on the price higher price means ameliorate quality so we set a fairly high price that is harmonious with the value of the products. * Product-bundle pricing the product line of Miss Saigon Elegance gets two kinds of essence N1 and N2. When buying both redolences, instead of remunerative 500,000VND, customers will have to pay 450,000 only.We call down other bundles, for example, when buying a nursing store of Miss Saigon Elegance (250,000VND) and Miss Vietnam (180,000VND), customers only have to pay 399,000VND instead of 430,000VND. * the company should have salespeople to push its products to the customers. With this strategy, word-of-mouth flush toilet be excellent in percentage people recognize and remember the products as well as the company. * On cause like Christmas Eve, Womens Day, New Year, party birthday etc. customers can have a small extra 5ml feeding nursing bottle of Cindy perfume when buying a 75ml Miss Saigon Elegance or 20% discount on all product.Poca SnackPOCA collation PEPSI CO Pepsi Co, established about vitamin C years ago, is the owner of the Poca brand and one of the largest companies in the world, having a significant manikin of carbonated, non-carbonated beverages, salty sweet and gain-based snack and other food which are available in more than 200 countries. PepsiCo Vietnam was established in 1991 (IBC) under the form of a joint-venture company, and became own wholly by foreign businessmen in 2000, with a great many investments and supports from PepsiCo Global.Along with the success of Lays snack brand name all over the world, PepsiCo is on the way to build a new snack brand, Poca, with a slang to becoming popularly recognized in not only Vietnam but also overseas markets in the long run. Although Poca brand has been established in Vietnam nearly for four years, it is ranking now in the teetotum three leading snack companies (The grocery Newspaper 2008). Until now, Poca has 20 flavors with various package sizes from 10 to 60g. Although Poca brand is now very popular and has had a large market share in the market for snack they still have some limitations.Firstly, as being a comparatively new entrant with recently launched products, Poca has to compete with a great number of big and long-standing well-known opponents, such as Oishi, Pringles, Kinh Do. Almost Vietnamese customers are used to those famous brands so they do not care much about Pepsi Co snack Poca. Secondly, most people think that snack is unhealthy food. Therefore, many parents do not allow their child to eat snacks. Moreover, Poc a also contain small amounts of cholesterol, animal fat, sodium which are well-known as unhealthy substances.Last but not least, inborn factors such as water, soil or weather turn a very important power in growing potatoes and wheat, so if there are some changes on one of them, it could effect to the productivity of the whole industry. In addition, each year Vietnam often face with many disasters such as storms or typhoons. Therefore, Poca sometimes faces shortage of main sensible material and it leads to large amount of backlogs. There are some suggestions to deal with Poca brands limitations.Poca brand should intensify the natural nutrition such as anti-inflammatory, omega 3, aliphatic acid, and oleocanthal and minimize the unhealthy ingredients like cholesterol, animal fat, sodium and artificial substances. Besides, they can change the packing materials from plastics into Bio-Plastics packages which automatically decompose into carbon dioxide, water, and biological substance s under the natural condition. It will encourage people to buy Poca instead of other snack brand to protect the environment.Moreover, the whole industry has to be aware about the weather in Vietnam in order to avoid shortage of main raw material. They should have close planning and well weather prediction. Furthermore, there should be more promotions to attract the customers. For example, the company sometimes holds parties or concerts with the performance of the brands representatives famous stars, they can give out some discount programs to attract more consumers. Additionally, the company should increase more flavors for recent products.They should give out the surveys among their target customers to determine the favorite flavors for the upcoming products. As Poca develops new competitive and unique flavors, it can compete with other famous competitors such as Kinh Do Barkery or Bibica. penetration . Saigon Cosmetics Corporation (SCC) is officially established in 01/01/1987 a nd became a share holding company in 01/01/2000. The company specializes in manufacturing and distributing perfume. Besides, the company also produces shampoo, shower gel and soap.Before 1990, the market of SCC is only local. In 1990, the first foreign markets were the Soviet Union and the Eastern European Bloc countries. Since then, the business has developed greatly, and now been it is aiming for international markets such as the US and UK. In addition, the company completed and mark into use a new manufacturing plant of 18ha area at Cat Lai intentness zone, District 2, HCMC in 2004. , Miss Saigon Elegance is a high quality product of the company which has a unique mold of a Vietnamese girl corroding an Ao dai and a conical hat.Since the year 2007, SCC has started investing in new stores to sell its products. At present, SCC has 13 stores in all over Vietnam. Many of the stores are located in big department stores/supermarkets in Ho Chi Minh City the most developed city of Vi etnam. Moreover, there is a showroom in Phu My Hung a new and laden district in HCMC. Besides, SCC products are also sold at other world-wide retail shops. * The company aims to build its brand into a internationally competitive one, make it to the world-class level.This will face with rattling(a) difficulties as there are outgo brands in the world that has perfume product e. g Calvin Klein, Chanel, Cartier, Hugo Boss, Giorgio Armani, etc. Products at median(a) cost may make the customer wonder about the quality of the products as comparing to other brands of perfume. Vietnamese customers are in favor with foreign brands sort of than the local brands. Perfume in oecumenic is luxury product, which are usually sold at high price. * To provide customers with high-quality products, the company imports materials from French.Moreover, the company is in associate with Liz Claiborne cosmetics for manufacturing engine room and quality assurance counseling. Most of the materials for the products are imported. This results in import tax and expatriate cost that cut down on the companys profit. Access to raw materials is limited There are work products of Miss Saigon Elegance perfume that have been found in some southwesterly East Asian countries. This threatens to take over part of the companys profit and harm the customers health and therefore, damage the brand image. Recruit skilled employees to make sure that products have good quality. Associate with other well-known brand such as Ponds to make a bundle of perfume and body care to attract more customers. ST strategies * Mass invest in promotion to get customers attention and increase sales. * ramp up up a good clay to communicate with customers to keep them and attract new customers as well. WT strategies * Diversify products to set different prices for different target customers. Try to kindle the products in more areas with attractive advertisements. SO strategies * Develop the companys website fo r customers to be able to buy product online. * search the market in Vietnam as well as foreign markets to improve the quality of the products to meet customers satisfaction. WO strategies * Recruit skilled employees to make sure that products have good quality. * Associate with other well-known brand such as Ponds to make a bundle of perfume and body care to attract more customers. * Invest more in promotion for our products and try to have more customers from not only the market in Vietnam but also in other countries. * Maintain the relationship with the customers by twist a good membership governing body which allows discount to customers who have silver and silver membership card. * Product Mix Pricing Strategies SCC has many kinds of products which has different appropriate prices for the customers. The products align from average quality product to high quality product.This means that the company is apply product line pricing to set different prices based on the differe nt quality of the products * Price-Adjustment Strategies * Psychological Pricing because customers tend to judge a products quality based on the price higher price means break quality so we set a fairly high price that is congruous with the value of the products. * Product-bundle pricing the product line of Miss Saigon Elegance contains two kinds of fragrance N1 and N2. When buying both fragrances, instead of paying 500,000VND, customers will have to pay 450,000 only.We suggest other bundles, for example, when buying a bottle of Miss Saigon Elegance (250,000VND) and Miss Vietnam (180,000VND), customers only have to pay 399,000VND instead of 430,000VND. * the company should have salespeople to push its products to the customers. With this strategy, word-of-mouth can be excellent in help people recognize and remember the products as well as the company. * On make like Christmas Eve, Womens Day, New Year, accompany birthday etc. customers can have a small extra 5ml bottle of Cin dy perfume when buying a 75ml Miss Saigon Elegance or 20% discount on all product.